From paper to practice: Turning your strategic plan into daily action
Every government agency invests time and resources into developing a strategic communications plan. But too often, these plans end up as impressive documents that gather dust on a shelf, referenced only during annual reviews or leadership meetings. The real value of a strategic plan comes when it’s woven into the fabric of daily operations: guiding decisions, shaping priorities and inspiring action at every level.
So, how can communicators ensure their strategic plan is more than just words on paper? Here are practical steps to bring your plan to life and make it a living, breathing part of your agency’s culture.
1. Break down the plan into actionable steps
A strategic plan can feel overwhelming if it’s only viewed as a high-level document. Start by translating big-picture goals into specific, actionable tasks for each team or department. For example, if your plan calls for increased community engagement, identify concrete actions like launching a monthly newsletter, hosting quarterly town hall or creating a social media calendar. Assign responsibilities and set clear deadlines to create accountability.
2. Integrate the plan Into regular meetings
Don’t let your plan fade into the background. Make it a standing agenda item in team meetings, project kickoffs and one-on-ones. Review progress, discuss challenges, and celebrate wins related to the plan’s objectives. This keeps the plan top-of-mind and demonstrates leadership’s commitment to following through.
3. Use the plan to guide decision-making
When new opportunities or challenges arise, refer back to your strategic plan. Does a proposed project align with your stated goals? If not, it may be worth reconsidering or adjusting your approach. By consistently using the plan as a decision-making tool, you reinforce its relevance and ensure resources are focused on what matters most.
4. Communicate progress
Transparency builds trust and momentum. Share regular updates on progress toward strategic goals, both internally and with stakeholders. Highlight team achievements, even small ones, and connect them back to the plan. Recognizing contributions reinforces the value of the plan and motivates continued engagement.
5. Encourage feedback and adaptation
A strategic plan shouldn’t be static. Invite feedback from staff at all levels about what’s working and what could be improved. Be open to adjusting tactics or timelines as circumstances change. When employees see their input reflected in updates, they’re more likely to feel ownership and stay engaged.
6. Turn paper into practice
Turning your strategic plan from paper to practice is an ongoing process. It requires intentional effort, clear communication and a willingness to adapt. By breaking down goals, integrating the plan into daily routines, and celebrating progress, government communicators can ensure their strategic vision drives real, measurable impact—every single day.
At JPW, we help agencies bridge the gap between planning and action. If you’re ready to make your strategic plan a living part of your organization, let’s connect. Book a meeting with Jenny and Susanne to review the pillars of your plan together, and you can gather some takeaways to implement today.