Media training

Media Training Workshops

Build confidence. Reduce risk. Strengthen trust.

Every interaction with the media shapes public perception. Whether it’s a routine interview or a high-stakes moment, preparation helps staff and elected officials communicate with clarity, credibility and calm.

JPW’s on-site media training workshops are designed to meet teams where they are serving as a practical refresher for experienced staff and an approachable introduction for new team members and elected officials. The focus is on real-world scenarios, clear messaging and practical tools that participants can apply immediately.

Who this is for:

This workshop is designed for public-sector teams who communicate with the public, media and stakeholders, including:

• Elected officials seeking confident, credible interview and on-camera preparation

• Executive leadership and department heads who may be called upon to speak publicly

• Public information officers and communications staff of all experience levels

• Subject-matter experts who support interviews or public-facing conversations

• New staff who need an approachable introduction to media interactions

• Experienced staff looking for a refresher and alignment with best practices

Sessions are tailored to reflect each organization’s role, experience level and communication environment, ensuring the training is relevant, respectful and useful.

What participants gain:

• Confidence navigating interviews and public-facing conversations

• Clear techniques for staying on message under pressure

• Practical strategies for responding to difficult or unexpected questions

• Shared expectations and consistent communication across staff and leadership

• Greater comfort speaking on camera

Flexible, hands-on format:

Workshops are offered on site in half-day or full-day formats with optional on-camera practice for teams seeking a more immersive experience. Sessions are customized to align with your organization’s priorities, audiences and risk environment.

This training isn’t about scripts or sound bites. It’s about building muscle memory, reducing risk and helping people show up prepared before a critical moment arrives.

Bring a media training workshop to your organization:

Interested in scheduling a session or learning more about customization options?
Complete the form below and a member of our team will be in touch.