Serving the public at your side
BY LESLIE SPRING
At JPW, public service is more than just a line on a résumé. It’s the lens through which we see our work, why our agency was founded and the reason our partnerships run deeper than the average client-vendor relationship.
Before joining JPW, many of our team members served as public information officers for public agencies. We know what it’s like to be in your role: balancing day-to-day communications, fielding calls from the media, preparing for council meetings, answering community questions and responding to those unexpected “drop everything” moments.
That experience matters.
Because we’ve been there, we understand the high stakes that are synonymous with public service—how every decision and every message can impact trust, transparency and the well-being of a community. It’s why, when we step in to support your communications, we don’t see ourselves as outsiders. We see ourselves as part of your team.
Walking in your shoes
Our time as PIOs taught us that no two days are the same. One morning might start with a positive ribbon-cutting, the afternoon could bring a tough policy announcement, and by evening, you’re managing questions about a sudden incident. That unpredictability requires a blend of planning, flexibility and clear communication.
We bring this required agility to our client engagements and look to anticipate needs, identify opportunities and think ahead so you can focus on other pressing priorities.
An extension of your team
In practice, “being part of your team” means more than showing up to meetings or sending deliverables on time. It’s about investing in your goals, understanding your community and protecting your brand and reputation as if it were our own. We are proud to walk alongside our clients through challenging projects and initiatives while co-owning the outcomes with you.
We learn your processes, adopt your voice and align with your values. When we write a press release, plan a public meeting or draft a social media post, it’s not “JPW’s version” of what you asked for. It’s your message strengthened by our experience.
Our approach also means that we’re here for the long game. Whether we’re helping launch a strategic initiative or providing day-to-day communications support, we’re committed to building the kind of trust where you can pick up the phone, explain a challenge in two sentences and know that we’ve got you covered.
Why it matters for the public
At the end of the day, communications in the public sector is about more than outputs (social posts, press releases, etc.). It comes down to service. The residents, customers, businesses and community members you serve expect timely, accurate and clear information. More than that, they deserve to understand not only what decisions are being made but also why.
By acting as an extension of your team, we help you deliver on that responsibility. We help ensure that messages are consistent, engagement is genuine and the public feels heard and respected. That’s the kind of communication that builds trust and strengthens the connection between a community and its leaders.
Service is in our DNA
We often say that we’re in the business of telling stories, but in the public sector, those stories are deeply personal. They’re about neighborhoods, schools, safety, infrastructure and quality of life. They’re about highlighting how the public sector has an incredible impact on people - every single day.
Because when you work in public service, you don’t just represent an organization. You represent the hopes, needs and future of a community. And at JPW, that’s a mission we’re honored to share with you.