A practical playbook for accessible communications

Digital accessibility, made doable.

Accessibility is most effective when it is built into the way your team writes, designs, creates and publishes from the start.

Our playbook translates accessibility standards into practical, repeatable practices for the people creating public communications every day.

From websites and PDFs to presentations, social media, video and infographics, it gives your team a shared approach for creating communications that are both impactful and accessible.

Built by communicators, for communicators.

At JPW, accessibility touches every discipline and deliverable we produce, so we created a shared resource to help our strategists, writers, designers and project managers apply best practices consistently across our work.

The playbook helps teams think through questions like:

  • How do we balance accessibility with strong, impactful design?

  • What do best practices look like across PDFs, presentations, digital content and social media?

  • How do we approach alt text strategically, rather than treating it as a checkbox?

  • What makes presentations and meetings more accessible from start to finish?

  • What should we consider for video beyond captions?

  • Most importantly, how do we build accessibility into workflows?

It worked so well for our team, we decided to share it with yours.

One playbook. A more consistent approach.

Accessibility standards can get technical quickly. Our playbook translates them into practical guidance for the communications your team creates every day.

It covers:

  • Websites and digital content

  • PDFs and documents

  • Presentations

  • Social media and graphics

  • Video

  • Infographics and data visualization

  • Images and visual content

Across each, you'll find practical best practices, common pitfalls, workflows, quality-control checklists, recommended tools and resources designed to help your team apply accessibility consistently from concept through final delivery.

The result? Less interpreting, and more doing.

Choose the right fit for your team.

We offer two solutions for ADA training for public agencies. Pick the one that works best for your organization, complete the form below, and we’ll take it from there. Questions? Email us at [email protected].

  • A ready-to-use resource for making accessibility part of your team's everyday operations.

    The complete JPW Digital Accessibility Playbook includes practical guidance, standards, workflows, tools and quality-control checklists your team can reference across projects and deliverable types.

    Best for: Teams that understand accessibility requirements and want a shared system for applying them consistently.

  • Bring the Playbook to life with your team.

    This 2-hour interactive virtual workshop goes beyond reviewing standards. We'll work through real-world communications examples, explore how accessibility decisions show up across different deliverables and help your team build a shared approach to putting best practices into action.

    Includes:

    • Complete Digital Accessibility Playbook

    • 2-hour interactive virtual workshop

    • Hands-on exercises

    • Real-world public-sector examples

    • Practical application across communications formats

    • Interactive Q&A

    Best for: Teams that want to build shared knowledge, confidence and consistency across staff.