a storytelling story
A compelling story about water projects brings importance of construction into focus
Western Municipal Water District
Connecting the Drops Campaign
The reward
The District’s unusual approach to their routine infrastructure project outreach garnered the increased attention it deserved, including email outreach campaigns with 60% open rates, more than 150,000 advertising impressions, 100,000 direct mail pieces delivered in English and Spanish, 67,000 social media impressions, 250,000 web visits to project page, 1,000 in-person interactions via outreach meetings and more than 40,000 in-person impressions with out-of-home placements. It’s no wonder this project has been one of Western and JPW’s most awarded projects.
The awards
PRSA Best in Show Award | November 2018
Western Municipal Water District's La Sierra Community Outreach
Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)
PRSA Polaris Award | November 2018
Western Municipal Water District's La Sierra Community Outreach
Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)
PRSA Capella Award | November 2018
Western Municipal Water District Sterling Pump Station Community Outreach
Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)
PRSA Polaris Award | November 2018
Western Municipal Water District Educational Video
Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)
Award of Distinction | April 2018
Western Municipal Water District Public Outreach Campaign: La Sierra Pipeline
Presented by the California Association of Public Information Officials (CAPIO)
PRSA Polaris Award | November 2017
Western Municipal Water District Public Outreach Campaign: La Sierra Pipeline
Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)