Western Municipal Water District

COMMUNITY OUTREACH

FOR LA SIERRA PIPELINE

 

A lot of people were going to be impacted, and we needed to let them know. 

When one of the busiest thoroughfares in Riverside, California was going to be impacted for nearly two years due to a major construction project, Western Municipal Water District (WMWD) turned to JPW Communications to develop and deploy a comprehensive community outreach plan.

 

The goal of the plan was to inform and ultimately affect behavior change (i.e. use of an alternative route) for the duration of the $36 million La Sierra Pipeline. 

 

Work included plan development, public workshops, one-on-one stakeholder meetings, collateral development, media outreach, video production, social media management, advertising campaigns and more. 

DELIVERABLES:

  • Comprehensive Community Outreach Plan

  • Project Branding and Logo

  • Collateral - PowerPoints, Signage, Advertisements, Fact Sheets, Brochures, Postcards

  • Video Production

  • Website Updates

  • eNewsletter Production

  • Media Relations

COLLATERAL SAMPLES:

 

AWARDS:

 

PRSA Best in Show Award | November 2018

Western Municipal Water District's La Sierra Community Outreach

Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)

PRSA Polaris Award | November 2018

Western Municipal Water District's La Sierra Community Outreach

Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)

Award of Distinction | April 2018

Western Municipal Water District's Public Outreach Campaign: La Sierra Pipeline

Presented by the California Association of Public Information Officials (CAPIO)

PRSA Polaris Award | November 2017

Western Municipal Water District's Public Outreach Campaign: La Sierra Pipeline

Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)

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