City of San Marcos

RECRUITMENT VIDEO

 

They were the best kept secret in town. 

The City of San Marcos is an empowering, gratifying and downright fun place to work -- just ask its employees. The problem was, many qualified candidates didn't know it. 

 

Those missed opportunities inspired the city to rethink how it should recruit top talent. Simply put, job boards and other traditional methods were not going to cut it.  

That's when JPW Communications stepped in to help San Marcos create a unique video that could be shared across social platforms and generate a buzz about this exciting workplace.  

The video invited candidates to catch a glimpse of the city's work culture -- and allowed them to see themselves thriving in it. Aptly titled "Build an Exciting Future .... Yours!," the video and an accompanying social media campaign reimagined the city's recruitment strategy. 

WHAT WE DID:

  • Concept and Script

  • Video Production Management

  • Social Media Strategy

RESULTS:​

  • First-place national award from City-County Communications & Marketing Association (3CMA)

  • Reached more than 30,000 on social media

  • Garnered 56,000 impressions and 16,507 actions

  • Tripled amount of candidates who learned about city employment via alternative avenues, including social media (increased from 10 to 36 percent in two months)

 

 

AWARDS:

 

Award of Distinction | April 2019

City of San Marcos' Human Resources Recruitment Video Series 

Presented by the California Association of Public Information Officials (CAPIO)

Excellence in Public Information and Communication (EPIC) Award | April 2018

City of San Marcos' Human Resources Recruitment Video

Presented by the California Association of Public Information Officials (CAPIO)

Savvy Award | September 2017

City of San Marcos' Human Resources Recruitment Video 

Presented by City-County Communications & Marketing Association (3CMA)

  • Facebook - White Circle
  • Twitter - White Circle
  • LinkedIn - White Circle

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