City of San Marcos

NEW COMMUNITY BRAND

 

As one of the fastest-growing communities in northern San Diego County, the City of San Marcos was at a crossroads with its visual identity. Prompted by the desire to order community wayfinding signage, staff realized that task was a bit challenging since there were so many different logos used to represent the city. Not only did that confuse their brand, but none of the variations accurately reflected this community that was quickly coming of age. 

The city commissioned JPW Communications through a competitive RFP process to develop a new community brand. The process included an in-depth research and findings, analysis, creative development and implementation assistance. 

The result is a sophisticated visual identity that matches San Marcos' impressive demographics and positioning in the marketplace, particularly for economic development purposes. 

 

All that, plus beautiful wayfinding signage that matches their newly minted brand. 

DELIVERABLES:

  • Research Findings Report

  • New Brand Positioning Statement

  • New Tagline, "Discover Life's Possibilities" 

  • New Logo 

  • Graphic Standards Manual

  • Wayfinding Signs

  • Updated Collateral Materials

WORK SAMPLES:

AWARDS:

PRSA Bernay Award | October 2018

City of San Marcos' Rebrand: Discover Life's Possibilities

Presented by Public Relations Society of America - San Diego/Imperial Counties (PRSA-SDIE)

Bronze Excellence Award | October 2018

City of San Marcos' Marketing Brochure: Discover Life's Possibilities

Presented by International Economic Development Council (IEDC)

Silver Circle Award | September 2018

City of San Marcos' Rebrand: Discover Life's Possibilities

Presented by City-County Communications & Marketing Association (3CMA)

Silver Circle Award | September 2018

City of San Marcos' Logo: Discover Life's Possibilities

Presented by City-County Communications & Marketing Association (3CMA)

Excellence in Public Information and Communication (EPIC) Award | April 2018

City of San Marcos' Rebrand: Discover Life's Possibilities

Presented by the California Association of Public Information Officials (CAPIO)

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