Revekka Balancier brings 23 years of experience, spanning city, county and state government
JPW Communications (JPW) is proud to welcome Revekka Balancier as a vice president of client affairs—a role she brings 23 years of award-winning experience to, most recently as the Port of San Diego’s Marketing and Communications Manager.
“Revekka has an impeccable reputation for strategic marketing in the public sector, which will serve our clients tremendously,” said JPW founder and president Jenny Windle. “I’ve long admired her signature creativity and I’ve eagerly been waiting for the right moment to bring her on board. I’m thrilled that time has come because her marketing and branding expertise will be a valuable asset to our clients.”
In that vein, Revekka will take the lead on client projects related to strategic marketing, branding and advertising. She will also head up JPW’s business development efforts.
JPW’s other vice president of client affairs, Susanne Bankhead, will remain focused on client projects related to community outreach and engagement—and she will stay at the helm of JPW’s day-to-day operations.
“We’re now ideally positioned to meet our clients’ needs, no matter where they fall on the spectrum of communications,” Jenny added.
An accomplished writer, Revekka brings originality—and at times, humor—to her work, as evidenced by her leadership on the Port of San Diego’s ‘That’s My Bay’ pollution-prevention campaign. That cheeky campaign just won several top awards from the Association of Marketing & Communications Professionals (AMCP), the California Association for Public Information Officers (CAPIO), and the American Association of Port Authorities (AAPA).
Revekka’s creative spark initially led her into the entertainment world, where she spent a decade managing publicity and promotions for major movie studios including Walt Disney Pictures, Universal Pictures, and Paramount Pictures.
Looking for a more direct way to impact communities, Revekka joined the City and County of Denver, where she spearheaded several high-profile projects, including speechwriting for the Mayor during the 2008 Democratic National Convention. She also produced the Denver Human Services Strategic Plan, which revolutionized how the agency delivered services to the community—including issues related to homelessness, child welfare, and mental healthcare.
“Revekka’s experience in human services is another huge plus,” Jenny pointed out. “Her success in navigating those issues diversifies our team’s skillset, and it’s just one more way we can better serve our clients.”
After seven years with Denver, she served in the Colorado State Capitol as Director of Communications for Lt. Gov. Garcia, launching a program to help higher-ed institutions better serve students of color and adverse backgrounds.
Finally returning to her home state of California, Revekka joined the Port of San Diego, more than tripling the agency’s social media following and boosting targeted revenue categories up to 40 percent in her five years there.
“It’s also worth noting that beyond Revekka’s impressive experience, our team is gaining yet another leader who shares our passion for serving the public sector,” Jenny said. “She is serious about raising the bar in government, and she works tirelessly to make that happen.”
That commitment can sometimes be a challenge, but Revekka welcomes that.
“I love a challenge, I love to achieve what people thought was impossible,” she said. “But more than anything, I love knowing my hard work and energy are spent making communities better for the people who live there.
“Meaningful work inspires me, and that’s what drew me to JPW. I’ve been impressed by this agency because everyone on the team not only understands public service—they also cherish it. This is exactly where I want to be and I’m thrilled to make some great things happen with our JPW clients.”
In addition to her years of public service, Revekka has dedicated herself to community work that fights poverty, discrimination, and educational inequality—and she has closely mentored youth and businesswomen.
She is a graduate of Denver’s Circle of Latina Leadership, which works to prepare up-and-coming Latina leaders and California’s HOPE Leadership Institute, a statewide civic engagement program. Just this summer, Revekka was awarded the 2019 Latina Business Leader Award from MANA de San Diego, a nonprofit that empowers Latinas through education, leadership, development, community service, and advocacy.
Her remarkable resume aside, Revekka insists her greatest success is being a role model to her two very independent, intelligent and vocal daughters, who are now young adults.
When she’s not pouring herself into the greater good, you can find Revekka writing poetry and stories for a digital arts magazine, decorating for her latest theme party, soaking in beach time with her daughters and granddaughters, or pretending to be a hiker, but mostly just getting lost in nature.