The honors include a Best in Show Award and an international distinction
JPW Communications (JPW) is proud to announce its work recently won six awards from three professional organizations:
The Public Relations Society of America-Inland Empire (PRSA-IE) in November gave its highest honor—Best in Show—to a JPW community outreach campaign for La Sierra Pipeline, a major construction by Western Municipal Water District (Western), which serves nearly 1 million people across Southern California. That effort had a tremendous reach, resulting in nearly 68,000 social media impressions, more than 250,000 monthly hits to the project website, dozens of positive news stories and no negative media coverage. This was all in addition to more than 100,000 impressions from mailed postcards and 138,000 impressions from posted signs.
“We left virtually no stone unturned and it has paid off. Overwhelmingly, our community has felt informed and been appreciative of the proactive outreach,” said Western Communication Manager Rachel McGuire, adding that as a Best in Show winner, the project will now advance to complete against all PRSA chapters in the Western District.
Not surprisingly, the project also took a first-place Polaris Award in the The second-place Capella Award also went to a JPW project for outreach surrounding the Sterling Pump Station, another major Western construction project.
In addition, a Polaris Award went to an educational video that JPW produced for Western, which earned more than 100,000 social media impressions within its first three months of publicity. Another Polaris Award was given to “On Tap,” Western’s newsletter that is written and designed by JPW. That publication, which is distributed electronically and via hardcopies, continues to be the most popular way customers get information about the district, according to recent survey data.
“We’re proud of our work with JPW because it has furthered our mission to be as proactive and engaging as possible when it comes to our stakeholders,” McGuire added.
The Public Relations Society of America-San Diego/Imperial Counties (PRSA-SDIC) in October gave a Silver Award of Merit to a brand that JPW created for the City of San Marcos. The newly minted brand invites people to come explore everything San Marcos has to offer with the inviting tagline: ‘Discover Life’s Possibilities.’ The logo plays off that tagline with a stylized compass rose in the “O” of San Marcos, conveying a feeling of exploration.
“San Marcos has a lot to offer, but we needed a clear identity that piqued curiosity and invited people to come be a part of it all. This brand hits the mark,” said San Marcos Communications Officer Sarah Macdonald.
It has also helped the city finally establish brand consistency, with about 80 percent of its collaterals converted to date.
The International Economic Development Council (IEDC)—the world’s largest organization of its kind—also honored San Marcos in October with its Bronze Excellence Award for a marketing brochure created to attract more businesses, which was written by JPW Chief Content Officer Marlena l Development Manager Tess Sangster. “The content tells our city’s story in compelling way that has helped us connect exceptionally well with our target audience. Simply put, the new brochure has helped San Marcos become more polished—and it has strengthened our position as an emerging regional leader.”
Improving local governmentis what inspired JPW President Jenny Windle three years ago to launch the communications firm, which now has offices in San Diego and Los Angeles counties.
“The JPW team has decades of experience in local government. We inherently know what our clients need because we’ve walked in their shoes,” Windle said. “But beyond that, this is our passion. We fiercely believe that clear, compelling communication improves government. Recognitions like these validate that and inspire us to do more.”
In 2018, JPW’s work has won a total of 12 awards, which represents regional, state, national and international honors.
“It’s been a very busy year and we are honored to be ending it on such a strong note,” Windle said. “We very much look forward to continuing success with our clients in 2019.”