The Southern California Chapter of the American Public Works Association (APWA) has given its Project of the Year award in the Creative and Innovative category to a campaign created by JPW Communications (JPW).
JPW completed the work for the City of Lancaster’s “See and Be Seen” educational campaign, which wrapped 35 utility boxes with eye-catching art to promote pedestrian safety.
The boxes are located at key intersections near schools and serve as the communications hubs for traffic signals in the area. The city saw an opportunity to use the signal boxes as a blank canvas to remind students of safe commuting practices.
JPW created catchy messages for students walking/biking to and from school and designed colorful wraps to beautify the boxes. The boxes also showed maps of marked crosswalks and bike lanes to show students the best and safest route to their school.
The wrap installs were completed before the end of summer, just in time for back-to-school. This is a great example of local government seeking a creative solution for infrastructure in the community.
For more information about the Southern California Chapter of the APWA and its Best Awards, please visit its website.