City of Palmdale
New collateral is helping the city put its best foot forward
The City of Palmdale has plenty to offer businesses, but it needed collateral that could clearly communicate that.
By partnering with JPW Communications, the City was able to produce a robust brochure highlighting the industries that make up its economic profile.
JPW worked closely with Palmdale’s economic development division to gather data and case studies that showcased the City’s business-friendly environment.
Playing off Palmdale’s renowned aerospace industry, JPW crafted the concept “Piloting Opportunity,” tying back to the area's natural roots and introducing the other sectors that makeup Palmdale’s rich economy.
JPW was responsible for writing the copy, interviewing business owners and managers, facilitating photography, and designing the brochure.
The City of Palmdale is using the brochure for retail conferences and conventions, meetings with potential investors, and other opportunities for economic growth.