COMMUNITY OUTREACH FOR STERLING PUMP PROJECT
WHEN A LARGE-SCALE CONSTRUCTION PROJECT WAS PLANNED
NEAR A BUSINESS PARK AND RESIDENTIAL AREA, WMWD TAPPED
JPW TO SMOOTH THE WATERS.
No one likes to be inconvenienced by construction, especially when you're hustling to get to work on time. That was one of the biggest concerns when Western Municipal Water District needed to build a critical pump station in one of the area's largest business parks.
To mitigate the situation, the District hired JPW Communications to plan and deploy a comprehensive community outreach plan.
The goal of the plan was to inform nearly business owners, employees and others who use the business park, as well as develop advocates for the work Western was doing.
JPW developed an integrated plan then deployed it using public workshops, one-on-one stakeholder meetings, collateral development, media outreach, video production, social media management, advertising campaigns and more.
Comprehensive Community Outreach Plan
Project Branding and Logo
Public Open House
Collateral - PowerPoints, Signage, Advertisements, Fact Sheets, Brochures, Postcards
PRSA Capella Award | November 2018
Western Municipal Water District's Sterling Pump Station Community Outreach
Presented by Public Relations Society of America - Inland Empire Chapter (PRSA-IE)