Public information officers are at the forefront of information dissemination now more than ever, making it imperative to stay up to date on communication trends. The start of 2023 is the perfect time to reassess your outreach strategies and leverage what’s working, what isn’t and assess what new approaches can be integrated to reach your goals.

In 2021, government communicators across the state were asked to share important messages with the public about everything from COVID guidelines and water conservation to redistricting and local water quality. Just when we thought we couldn’t handle one more thing, in walks Senate Bill 1383.